After Infinity Ward admitted that the current CoD engine isn't as powerful as the Frostbite 2 engine, Treyarch has also admitted Battlefield 3 looks great. More specifically, Battlefield 3 "looks really beautiful," said Treyarch's community manager Josh Olin. Asked about the current engine, Olin said "The [CoD] engine's really good, it's a very powerful engine, and we can layer in and update things if we want to."

Standing as someone who has played the Frostbite 1 and 1.5 engines, plus CoD4, 5, MW2, and Black Ops, I can confidently say that the Frostbite engine(s) are a lot more capable. Sorry Activision, maybe you'll learn that producing the same game over and over again is about as effective as fighting a fire with a dollar store squirt gun. That's also how much profit ($1) Activision can expect to receive after Battlefield 3 has dominated the FPS market.

Black Ops:


Battlefield 3:


http://www.computerandvideogames.com/293873/news/treyarch-battlefield-3-engine-is-visually-stunning/